Yugen

Yugen by Marukyu Koyamaen is one of the brand’s most popular matcha, prized for its refreshing aroma, balanced flavour, and refined character. With its harmonious blend of umami, mild bitterness, and a lingering sweetness, Yugen offers a sophisticated yet approachable experience, perfect for pairing with sweets or enjoying on its own.

How Does It Taste?

Fresh, Nutty, and Balanced with a Subtle Bitter-Sweet Finish

Flavour Profile:
Yugen strikes a beautiful balance between gentle bitterness and smooth umami. It opens with a fresh, grassy brightness, followed by nutty undertones and a clean, refreshing depth. A subtle, lingering sweetness carries through to the finish, complemented by a light, pleasant bitterness that rounds out each sip. More refined than Aoarashi or Chigi no Shiro, and more sophisticated than Isuzu, Yugen is a well balanced option for matcha lovers.

Aroma:
Vivid and grassy with hints of fresh leaves and a touch of nuttiness, inviting and bright.

Finish:
Clean and refreshing with a subtle, bitter-sweet aftertaste that lingers gently on the palate.

How & When to Enjoy It

A Versatile Matcha for Traditional and Sweet Pairings

Traditional Usucha:
Whisk with hot water (80–85°C) to enjoy its well-rounded, balanced character and refreshing aroma.

With Confectionery:
Yugen pairs beautifully with wagashi and Western desserts alike, enhancing the flavours of both thanks to its nutty sweetness and refined bitterness.

Daily Ritual:
An excellent choice for everyday enjoyment for those who appreciate a matcha with both depth and clarity.

What to Enjoy It With

Pairings to Elevate the Experience

Japanese Sweets (Wagashi):
Perfect with dorayaki, manju, or yokan to complement its mild sweetness and fresh green notes.

Western Desserts:
Pairs effortlessly with buttery shortbread, almond cakes, or dark chocolate for a balanced treat.

Light Savouries:
Try with lightly salted nuts or cheese to bring out its nutty nuances.

Why You’ll Love Yugen

Balanced and Refined:
Expertly straddles the line between umami richness and mild bitterness for a complex yet easy-drinking matcha.

Fresh & Nutty:
Its grassy aroma and nutty undertones add layers of interest to every sip.

Sophisticated Character:
Richer than Aoarashi, more refined than Isuzu, Yugen offers a step up in depth and complexity.

Savour the Harmony of Yugen
Whether enjoyed in a mindful tea session or as the perfect pairing with sweets, Yugen brings a sophisticated, well-balanced flavour to your matcha rituals. It’s the ideal choice for those who seek elegance, freshness, and refinement in every cup.

Brewing Tip:
Whisk with 80–85°C water for best results, preserving its delicate balance of sweetness, umami, and mild bitterness.

Experience the refreshing sophistication of Yugen