Eiju

Eiju by Marukyu Koyamaen is a soft, creamy Matcha that gracefully balances earthy depth with a lingering sweetness. A top-grade tea with that is exceptionally versatile, Eiju shines both as Usucha (thin tea) and Koicha (thick tea), making it an ideal choice for both casual drinkers and seasoned tea enthusiasts alike. Its approachable character and forgiving preparation make it a reliable companion for any matcha ritual. 

How Does It Taste?

Creamy, Nutty, and Smooth with a Gentle Sweet Finish

Flavour Profile:
When prepared as Usucha, Eiju presents a clean, earthy taste, with a creamy smoothness that rounds out the experience. As Koicha, it deepens into richer, more complex notes of roasted peanuts and almonds, unfolding into a lingering sweetness with a soft vanilla-like finish.

Aroma:
Nutty and gently toasty in Koicha, with a delicate earthy and creamy scent when whisked as Usucha.

Finish:
Soft and lingering, with a subtle, sweet creaminess and a mild touch of vanilla that gently fades.

How & When to Enjoy It

Versatile and Perfect for Every Occasion

Traditional Usucha:
Whisk with hot water (80–85°C) to enjoy its smooth, vegetal clarity with creamy undertones—perfect for daily sipping.

Koicha (Thick Tea):
Its top-grade quality and soft character make Eiju an excellent choice for Koicha, where its nutty richness and lingering sweetness truly shine.

Beginner Friendly (For those willing to splurge):
Not overly sensitive to water temperature, Eiju is easy to prepare without the worry of bringing out unwanted bitterness, however being a top grade matcha is on the pricier side.

What to Enjoy It With

Pairings to Complement Its Smooth, Nutty Character

Nut-Based Treats:
Pair with almond financiers, peanut brittle, or hazelnut chocolate to echo its roasted nut notes.

Creamy Desserts:
Enjoy alongside vanilla panna cotta, white chocolate, or creme brulee to highlight its creamy finish.

Light Tea Snacks:
Complement with subtle rice crackers or mochi for a balanced and satisfying tea session.

Why You’ll Love Eiju

Versatile & Approachable:
Exceptional as both Usucha and Koicha, with an easygoing nature that suits any preparation style.

Nutty & Creamy Complexity:
From vegetal brightness to nutty depth, Eiju offers a satisfying journey of flavours in every cup.

Soft Vanilla Finish:
A mild, sweet ending that adds elegance and comfort to the overall experience.

Top Grade Matcha by Marukyu Koyamaen:
As one of Marukyu Koyamaen's top grades, Eiju embodies the craftsmanship and quality expected of premium Japanese matcha.

Make Eiju Your Matcha for Special Moments 
Whether you're whisking a bright, creamy Usucha or indulging in a rich, nutty Koicha, Eiju adapts beautifully to your mood and method. Its soft, lingering sweetness and forgiving nature make it a dependable favourite for any tea ritual.

Brewing Tip:
Use water between 80–85°C for best results. Its mellow nature allows for flexibility without compromising flavour.

Experience the creamy richness of Eiju