{"title":"Shohokuen","description":"\u003cp data-start=\"130\" data-end=\"411\"\u003eWith a heritage dating back to 1645, Shohokuen stands as one of Uji’s most storied tea producers. For over 380 years, this family-run establishment has honed the art of cultivating and crafting matcha and green tea in the famed Kohata region of Uji.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"706\"\u003eRooted in tradition yet forward-looking, Shohokuen seamlessly blends time-honored techniques with modern innovations. Their commitment to quality is unwavering, from meticulous leaf selection to the precision of their manufacturing process, upheld by ISO 22000 certified food safety standards.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEvery Shohokuen tea reflects generations of expertise and a deep respect for Uji’s tea-making heritage. The result is a refined, high quality matcha that embodies both authenticity and contemporary excellence, a quiet testament to centuries of craftsmanship.\u003c\/p\u003e","products":[{"product_id":"shohokuen-matsu","title":"Matsu","description":"\u003cp data-end=\"408\" data-start=\"113\"\u003eMatsu by Shohokuen is a premium ceremonial grade Matcha crafted in Uji, Kyoto Prefecture. With its vibrant jade green hue, smooth mouthfeel and deeply satisfying flavour, Matsu offers an versatile matcha experience.\u003c\/p\u003e\n\u003chr data-end=\"413\" data-start=\"410\"\u003e\n\u003ch3 data-end=\"441\" data-start=\"415\"\u003e\u003cstrong data-end=\"441\" data-start=\"419\"\u003eHow Does It Taste?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"512\" data-start=\"443\"\u003e\u003cstrong data-end=\"512\" data-start=\"443\"\u003eRich, Smooth, and Balanced with Deep Umami and Delicate Sweetness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"801\" data-start=\"514\"\u003e\u003cstrong data-end=\"534\" data-start=\"514\"\u003eFlavour Profile:\u003c\/strong\u003e\u003cbr data-end=\"537\" data-start=\"534\"\u003eMatsu delivers a rich, umami forward taste, with a mellow sweetness and a touch of bitterness. Its well rounded profile is complemented by a silky texture and a fresh aroma.\u003c\/p\u003e\n\u003cp data-end=\"915\" data-start=\"803\"\u003e\u003cstrong data-end=\"813\" data-start=\"803\"\u003eAroma:\u003c\/strong\u003e\u003cbr data-end=\"816\" data-start=\"813\"\u003eBright and refreshing with gentle vegetal notes\u003c\/p\u003e\n\u003cp data-end=\"1045\" data-start=\"917\"\u003e\u003cstrong data-end=\"928\" data-start=\"917\"\u003eFinish:\u003c\/strong\u003e\u003cbr data-end=\"931\" data-start=\"928\"\u003eSmooth and lingering with a clean, savoury sweet aftertaste and just the faintest hint of bitterness to add depth.\u003c\/p\u003e\n\u003chr data-end=\"1050\" data-start=\"1047\"\u003e\n\u003ch3 data-end=\"1082\" data-start=\"1052\"\u003e\u003cstrong data-end=\"1082\" data-start=\"1056\"\u003eHow \u0026amp; When to Enjoy It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1123\" data-start=\"1084\"\u003e\u003cstrong data-end=\"1123\" data-start=\"1084\"\u003eAn Elevated Matcha for Any Occasion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1249\" data-start=\"1125\"\u003e\u003cstrong data-end=\"1148\" data-start=\"1125\"\u003eTraditional Usucha:\u003c\/strong\u003e\u003cbr data-end=\"1151\" data-start=\"1148\"\u003eWhisk with water (80–85°C) for a smooth, balanced tea that highlights Matsu’s umami and sweetness.\u003c\/p\u003e\n\u003cp data-end=\"1374\" data-start=\"1251\"\u003e\u003cstrong data-end=\"1274\" data-start=\"1251\"\u003eKoicha (Thick Tea):\u003c\/strong\u003e\u003cbr data-end=\"1277\" data-start=\"1274\"\u003eMatsu’s depth and silky texture make it ideal for koicha, offering a dense, indulgent experience.\u003c\/p\u003e\n\u003cp data-end=\"1547\" data-start=\"1376\"\u003e\u003cstrong data-end=\"1422\" data-start=\"1376\"\u003eSophisticated Lattes \u0026amp; Culinary Creations:\u003c\/strong\u003e\u003cbr data-end=\"1425\" data-start=\"1422\"\u003eIts rich, full-bodied profile shines in matcha lattes and premium desserts\u003c\/p\u003e\n\u003cp data-end=\"1663\" data-start=\"1549\"\u003e\u003cstrong data-end=\"1567\" data-start=\"1549\"\u003eDaily Rituals:\u003c\/strong\u003e\u003cbr data-end=\"1570\" data-start=\"1567\"\u003ePerfect for your morning routine or adding a moment of calm to your afternoon.\u003c\/p\u003e\n\u003chr data-end=\"1668\" data-start=\"1665\"\u003e\n\u003ch3 data-end=\"1699\" data-start=\"1670\"\u003e\u003cstrong data-end=\"1699\" data-start=\"1674\"\u003eWhat to Enjoy It With\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1751\" data-start=\"1701\"\u003e\u003cstrong data-end=\"1751\" data-start=\"1701\"\u003ePairings for a Sophisticated Matcha Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1881\" data-start=\"1753\"\u003e\u003cstrong data-end=\"1773\" data-start=\"1753\"\u003eCreamy Desserts:\u003c\/strong\u003e\u003cbr data-end=\"1776\" data-start=\"1773\"\u003ePair with white chocolate, panna cotta, or milk based desserts to complement its umami richness.\u003c\/p\u003e\n\u003cp data-end=\"2015\" data-start=\"1883\"\u003e\u003cstrong data-end=\"1910\" data-start=\"1883\"\u003eNutty \u0026amp; Roasted Snacks:\u003c\/strong\u003e\u003cbr data-end=\"1913\" data-start=\"1910\"\u003eEnjoy with almond biscotti, hazelnut pralines, or roasted chestnuts to highlight its mellow sweetness.\u003c\/p\u003e\n\u003cp data-end=\"2131\" data-start=\"2017\"\u003e\u003cstrong data-end=\"2035\" data-start=\"2017\"\u003eWagashi:\u003c\/strong\u003e\u003cbr data-end=\"2038\" data-start=\"2035\"\u003eMatch with delicate Japanese sweets like nerikiri or yokan to balance its refined bitterness.\u003c\/p\u003e\n\u003chr data-end=\"2136\" data-start=\"2133\"\u003e\n\u003ch3 data-end=\"2167\" data-start=\"2138\"\u003e\u003cstrong data-end=\"2167\" data-start=\"2142\"\u003eWhy You’ll Love Matsu\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2252\" data-start=\"2169\"\u003e\u003cstrong data-end=\"2192\" data-start=\"2169\"\u003eLuxuriously Smooth:\u003c\/strong\u003e\u003cbr data-end=\"2195\" data-start=\"2192\"\u003eIts silky mouthfeel and vibrant colour elevate every cup.\u003c\/p\u003e\n\u003cp data-end=\"2376\" data-start=\"2254\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2254\"\u003eBalanced Complexity:\u003c\/strong\u003e\u003cbr data-end=\"2281\" data-start=\"2278\"\u003eRich umami, gentle sweetness, and delicate bitterness create a harmonious, multi-layered taste.\u003c\/p\u003e\n\u003cp data-end=\"2493\" data-start=\"2378\"\u003e\u003cstrong data-end=\"2401\" data-start=\"2378\"\u003eVersatile Elegance:\u003c\/strong\u003e\u003cbr data-end=\"2404\" data-start=\"2401\"\u003eWhether as usucha, koicha, or a sophisticated latte, Matsu delivers depth and refinement.\u003c\/p\u003e\n\u003cp data-end=\"2653\" data-start=\"2495\"\u003e\u003cstrong data-end=\"2522\" data-start=\"2495\"\u003eHeritage Craftsmanship:\u003c\/strong\u003e\u003cbr data-end=\"2525\" data-start=\"2522\"\u003eShade grown, first harvest leaves from Uji, expertly crafted by Shohokuen, a tea house with deep roots in Japanese tea tradition.\u003c\/p\u003e\n\u003chr data-end=\"2658\" data-start=\"2655\"\u003e\n\u003cp data-end=\"2968\" data-start=\"2660\"\u003e\u003cstrong data-end=\"2700\" data-start=\"2660\"\u003eEmbrace the Art of Matcha with Matsu\u003c\/strong\u003e\u003cbr data-end=\"2703\" data-start=\"2700\"\u003eWhether you're starting your day with mindful intention or seeking a quiet afternoon pause, Matsu offers an elevated matcha experience. Let its refined balance of flavours guide you into a state of calm, focus, and indulgence.\u003c\/p\u003e\n\u003cp data-end=\"3134\" data-start=\"2970\"\u003e\u003cstrong data-end=\"2986\" data-start=\"2970\"\u003eBrewing Tip:\u003c\/strong\u003e\u003cbr data-end=\"2989\" data-start=\"2986\"\u003eUse 80–85°C water for the perfect balance of umami and sweetness. For Koicha, use more powder with less water to savour its full-bodied richness.\u003c\/p\u003e\n\u003cp data-end=\"3184\" data-start=\"3136\"\u003e\u003cstrong data-end=\"3184\" data-start=\"3136\"\u003eDiscover the elegance of Matsu in every sip\u003c\/strong\u003e\u003c\/p\u003e","brand":"Shohokuen","offers":[{"title":"30g","offer_id":49859034218743,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2128\/9719\/files\/ShohokuenMatsuSingle-1700.jpg?v=1752743711"},{"product_id":"shohokuen-megumi","title":"Megumi (FREE)","description":"\u003cp data-end=\"506\" data-start=\"151\"\u003eMegumi by Shohokuen is a high quality ceremonial grade matcha renowned for its vibrant jade green colour, silky texture, and elegant, umami forward flavour. With each sip, Megumi offers a beautifully balanced experience of smoothness, subtle sweetness and depth.\u003c\/p\u003e\n\u003chr data-end=\"511\" data-start=\"508\"\u003e\n\u003ch3 data-end=\"539\" data-start=\"513\"\u003e\u003cstrong data-end=\"539\" data-start=\"517\"\u003eHow Does It Taste?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"601\" data-start=\"541\"\u003e\u003cstrong data-end=\"601\" data-start=\"541\"\u003eSmooth, Umami Rich, and Gently Sweet with a Clean Finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"937\" data-start=\"603\"\u003e\u003cstrong data-end=\"623\" data-start=\"603\"\u003eFlavour Profile:\u003c\/strong\u003e\u003cbr data-end=\"626\" data-start=\"623\"\u003eMegumi opens with a smooth, pronounced umami, layered with a mild sweetness and soft vegetal undertones. A touch of astringency adds brightness while its deep aroma enhances the experience. Every bowl offers a clean, satisfying finish that lingers gently.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"939\"\u003e\u003cstrong data-end=\"949\" data-start=\"939\"\u003eAroma:\u003c\/strong\u003e\u003cbr data-end=\"952\" data-start=\"949\"\u003eRich and earthy, with a delicate sweetness.\u003c\/p\u003e\n\u003cp data-end=\"1150\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eFinish:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003eClean and crisp, with umami and mild sweetness resulting in a smooth, refreshing aftertaste.\u003c\/p\u003e\n\u003chr data-end=\"1155\" data-start=\"1152\"\u003e\n\u003ch3 data-end=\"1187\" data-start=\"1157\"\u003e\u003cstrong data-end=\"1187\" data-start=\"1161\"\u003eHow \u0026amp; When to Enjoy It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1250\" data-start=\"1189\"\u003e\u003cstrong data-end=\"1250\" data-start=\"1189\"\u003eA Matcha of Elegance for Daily Rituals or Special Moments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1397\" data-start=\"1252\"\u003e\u003cstrong data-end=\"1275\" data-start=\"1252\"\u003eTraditional Usucha:\u003c\/strong\u003e\u003cbr data-end=\"1278\" data-start=\"1275\"\u003eWhisk with hot water (80–85°C) for a smooth, frothy bowl that showcases Megumi’s umami richness and delicate sweetness.\u003c\/p\u003e\n\u003cp data-end=\"1515\" data-start=\"1399\"\u003e\u003cstrong data-end=\"1422\" data-start=\"1399\"\u003eKoicha (Thick Tea):\u003c\/strong\u003e\u003cbr data-end=\"1425\" data-start=\"1422\"\u003eMegumi’s depth and low astringency make it ideal for a dense, luxurious Koicha experience.\u003c\/p\u003e\n\u003cp data-end=\"1662\" data-start=\"1517\"\u003e\u003cstrong data-end=\"1542\" data-start=\"1517\"\u003ePremium Matcha Latte:\u003c\/strong\u003e\u003cbr data-end=\"1545\" data-start=\"1542\"\u003eWhile crafted for pure tea enjoyment, Megumi also elevates matcha lattes with its vibrant flavour and creamy texture.\u003c\/p\u003e\n\u003chr data-end=\"1783\" data-start=\"1780\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1785\"\u003e\u003cstrong data-end=\"1814\" data-start=\"1789\"\u003eWhat to Enjoy It With\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1862\" data-start=\"1816\"\u003e\u003cstrong data-end=\"1862\" data-start=\"1816\"\u003ePairings to Complement Its Elegant Flavour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1977\" data-start=\"1864\"\u003e\u003cstrong data-end=\"1882\" data-start=\"1864\"\u003eWagashi:\u003c\/strong\u003e\u003cbr data-end=\"1885\" data-start=\"1882\"\u003ePair with seasonal Japanese sweets like nerikiri or yokan to highlight its subtle sweetness.\u003c\/p\u003e\n\u003cp data-end=\"2107\" data-start=\"1979\"\u003e\u003cstrong data-end=\"1999\" data-start=\"1979\"\u003eCreamy Desserts:\u003c\/strong\u003e\u003cbr data-end=\"2002\" data-start=\"1999\"\u003eMatch with white chocolate, panna cotta, or cheesecake for a rich, complementary experience.\u003c\/p\u003e\n\u003cp data-end=\"2224\" data-start=\"2109\"\u003e\u003cstrong data-end=\"2135\" data-start=\"2109\"\u003eNutty \u0026amp; Mild Pastries:\u003c\/strong\u003e\u003cbr data-end=\"2138\" data-start=\"2135\"\u003eEnjoy alongside cookies or shortbread to echo its soft vegetal and umami notes.\u003c\/p\u003e\n\u003chr data-end=\"2229\" data-start=\"2226\"\u003e\n\u003ch3 data-end=\"2261\" data-start=\"2231\"\u003e\u003cstrong data-end=\"2261\" data-start=\"2235\"\u003eWhy You’ll Love Megumi\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2361\" data-start=\"2263\"\u003e\u003cstrong data-end=\"2284\" data-start=\"2263\"\u003eUmami Excellence:\u003c\/strong\u003e\u003cbr data-end=\"2287\" data-start=\"2284\"\u003eDeep, smooth umami balanced by gentle sweetness and soft vegetal flavours.\u003c\/p\u003e\n\u003cp data-end=\"2475\" data-start=\"2363\"\u003e\u003cstrong data-end=\"2383\" data-start=\"2363\"\u003eVibrant \u0026amp; Silky:\u003c\/strong\u003e\u003cbr data-end=\"2386\" data-start=\"2383\"\u003eLush jade green colour and an ultra fine texture for effortless whisking and smooth sips.\u003c\/p\u003e\n\u003cp data-end=\"2708\" data-start=\"2616\"\u003e\u003cstrong data-end=\"2640\" data-start=\"2616\"\u003eVersatile \u0026amp; Premium:\u003c\/strong\u003e\u003cbr data-end=\"2643\" data-start=\"2640\"\u003eEqually enjoyable as Usucha, Koicha, or a luxurious matcha latte.\u003c\/p\u003e\n\u003chr data-end=\"2713\" data-start=\"2710\"\u003e\n\u003cp data-end=\"2986\" data-start=\"2715\"\u003e\u003cstrong data-end=\"2749\" data-start=\"2715\"\u003eEmbrace the Elegance of Megumi\u003c\/strong\u003e\u003cbr data-end=\"2752\" data-start=\"2749\"\u003eWhether you’re beginning your matcha journey or refining your daily practice, Megumi offers a sophisticated experience. \u003c\/p\u003e\n\u003cp data-end=\"3123\" data-start=\"2988\"\u003e\u003cstrong data-end=\"3004\" data-start=\"2988\"\u003eBrewing Tip:\u003c\/strong\u003e\u003cbr data-end=\"3007\" data-start=\"3004\"\u003eUse 80–85°C water and a bamboo whisk (chasen) to create a smooth, creamy froth and unlock its full, nuanced flavour.\u003c\/p\u003e\n\u003cp data-end=\"3168\" data-start=\"3125\"\u003e\u003cstrong data-end=\"3168\" data-start=\"3125\"\u003eSavour the harmony of Megumi\u003c\/strong\u003e\u003c\/p\u003e","brand":"Shohokuen","offers":[{"title":"30g","offer_id":49859061416183,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/2128\/9719\/files\/Megumi_Single-1698.jpg?v=1752745908"}],"url":"https:\/\/yumematcha.com\/vi\/collections\/shohokuen.oembed","provider":"Yume Matcha","version":"1.0","type":"link"}